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Independent cafés, multi-location restaurants, brewpubs, food-truck-to-brick-and-mortar operators — hospitality has the highest tech-cost-per-revenue-dollar of any industry we serve. POS goes down, the day is gone. Online ordering doesn't sync with the kitchen, food gets wasted. Branding doesn't match the food, the right people don't walk in. We've worked with single-location cafés growing into three locations, brewpubs adding kitchens, restaurants opening a second concept. The work is half ops infrastructure, half marketing — both have to work or neither pays.
What we hear most often
Owner says
“Square / Toast / TouchBistro keeps crashing during Saturday rush.”
What it usually means
Usually network or hardware. POS hardware needs dedicated bandwidth + redundant connectivity. Cheap fix once diagnosed.
Owner says
“Our online orders come through 20 minutes late to the kitchen.”
What it usually means
Tablet aggregator (Otter / Cuboh / Chowly) misconfigured, or the POS integration delayed. Resolvable in days.
Owner says
“Inventory shrinkage is killing margin and we can't find it.”
What it usually means
POS reporting + recipe costing + variance reports. Most spots haven't connected the dots between sold portions + ordered ingredients.
Owner says
“Our brand looks DIY and people walk past us for the chain across the street.”
What it usually means
Brand identity refresh + signage + photography. Hospitality brand has compounding returns — every new customer judges by it.
Owner says
“Reviews are slipping and we don't know why.”
What it usually means
Reputation monitoring + response workflow + post-visit nudge. Worst-case the food's the issue (we'll tell you); usually it's an unhandled service flag.
How we help / 5 workstreams
We've deployed Square for Restaurants, Toast, TouchBistro, Lightspeed Restaurant, and Clover for hospitality clients. We set up redundant networking, dedicated POS VLAN, kitchen displays, and the spare hardware that keeps Saturday alive.
Direct (your website) + indirect (Uber Eats, DoorDash, SkipTheDishes) routed into one kitchen display through aggregators like Otter or Cuboh. Inventory + 86-list management in sync.
MarginEdge, MarketMan, or Restaurant365 depending on scale. Daily variance reports. Recipe costing that updates when supplier prices change. The COGS line stops being a guess.
Visual identity, photography, signage, packaging, menus, social, Google Business, reviews automation, loyalty. The good hospitality brand is the one that earns the second visit — we design for that, not the first impression alone.
7shifts, Push Operations, HotSchedules — integrated with the POS so labour cost is a real-time number, not a month-end surprise.
Tools we work alongside
We’ve been deep in 26 of the tools your hospitalitycolleagues already use. We don’t make you switch unless your current stack genuinely can’t do what you need. Usually it can — it just isn’t configured to.
Single-location POS + network rebuild: \$5,000–\$14,000 depending on hardware needs. Multi-location POS rollout: \$8,000–\$22,000 per location. Brand identity + website + photography (single location): \$14,000–\$38,000. Ongoing marketing + reviews + reservations management: \$1,500–\$4,200/month. Inventory + COGS infrastructure setup: \$6,000–\$16,000.
Honesty section
If any of those describe you, tell us before booking and we’ll either recommend someone better suited, or scope a smaller engagement that makes sense.
Related work
Regulators in play
FAQ / What people ask first
Only if the one you're on can't do something you actually need it to do. Otherwise we tune what's there. Square works great for some operators; Toast or Lightspeed is right for others. The wrong question is 'which is best' — the right one is 'which fits how we run service'.
Yes. We do staggered rollouts so the second location benefits from what we learned at the first. POS, networking, brand assets, staff training — coordinated across the group.
We art-direct it and brief the photographer. The actual shoot is done by hospitality-specialist photographers we work with regularly — food + interior photography is its own discipline and we don't fake it.
Yes — Otter, Cuboh, Chowly direct integrations or POS-native integrations where they're better. Goal is always one kitchen display, one inventory, one source of truth.
Square Loyalty for basic, Como or Punchh for richer. We avoid stamp-card-app gimmicks — they have low retention. Real loyalty is about recognising regulars, not collecting points.
Other industries we work in
20 minutes is enough to know whether we’re a fit. We won’t pitch — we’ll ask better questions than the last vendor you spoke to.